Thanks for ordering The Business Development Jumpstart
You will receive an email link granting your private access to the Jumpstart within 24 hours. A new course will drop each Monday, and you’ll receive an email reminder when available. In the meantime, see the video and content below for an Introduction (and a little pre work to get things rolling).
INTRODUCTION
If you’re like most professional service providers, the motivation behind your choice of profession had nothing to do with a desire to get into sales.
The “two-hats” dilemma — feeling like you have to wear one hat as a professional service provider and a second one as a business developer -- can be the source of stressful days and sleepless nights.
Business development feels like it requires a personality, skill set and tool kit completely different from those associated with the service you provide.
How do you find prospects? How do you manage your time and create new growth opportunities?
The good news is that there is an approach to business development that relieves this stress and bridges what can feel like an enormous disconnect.
Hold The Skepticism
I know what you’re thinking…yeah, right.
And I don’t blame you. You’ve heard the promises before.
The key is to create an approach to business development that is consistent with who you are, and is aligned with the way you serve your clients.
This is what the Business Development Jumpstart is designed to do. Our mission over the next twelve weeks is to give you a framework that relieves the stress you experience around the growth of your practice...and to facilitate a significant jumpstart to revenue growth.
Where To Begin
Here’s a straight forward two-part plan for you to work on between now and when you begin Session One.
(Use the pre work link below as a convenient way to keep track of your work.)
- Forget everything you've heard or believed about how you should create visibility and connect with the best prospects. Don’t fret. We’re not suggesting that the solution is to trash everything you have in place. You might ultimately decide that pieces of your existing strategy have a place in your effort. But to accelerate progress, be ready to think differently. Begin by listing the activities that are central to your current BizDev efforts. We'll revisit this list later in the program.
- Work on creating a maximum two-to-three sentence description of the problem or challenge you solve for your ideal client. Avoid generalities like to handle sophisticated matters for companies in the XYZ industry. Instead, be as specific as possible -- something like I help financial service providers navigate challenges related to regulatory compliance. There's not a good cookie-cutter. Your statement may of necessity be longer; but a useful starter formula for your description might be:
I help name the specific type of client who is/are name the problem area you address by provide a simple description of your solution.
This pre-work will become something we reference over the next twelve weeks.
Our mission is to provide you with a framework that eliminates the stress and grows your practice.
Welcome aboard.
